Marian v VV

Marian v VV
Some people make me sick. Is it not enough to be good at one thing without insisting on being good at lots of other things at the same time? While I can think of no particular talents I possess – other than being semi-good at some things – there are some people who have too many and should share them around. VV Brown is one of those people. Team marketing went on a trip to see her on Wednesday night. (I wonder if anyone else would be sad enough to refer to going to a gig as ‘going on a trip’, as if we took a packed lunch with us and went on a minibus. That pretty much epitomises how we felt, though, as the music scene is possibly a little out of our comfort zone – or what we really mean is that people who work in the music industry wear better clothes than we do). The reason we ended up on our rather-more-exciting-than-a-school-outing gig on Wednesday is because VV has recorded a single that was released at the same time as Marian Keyes’ This Charming Man.

It’s funny how some things come full circle. When Marian finished her masterpiece, This Charming Man, she asked Morrissey if she could use the title. When VV Brown and Marian met through the charity Women’s Aid, VV read the book and was inspired to do a cover of the original Smith’s song. Well this all worked out rather marvellously for us, because after getting together with Island Records, we managed to pull off a single to tie in to the release of the book. Which implies that our (Penguin marketing’s) musical talents went into mixing the track. They did not. This is because we are A) talentless in that area and B) (this comes back to my earlier point) VV is very talented in this area. As a writer for bands such as Girls Aloud and the Sugababes, and the artist on everyone’s lips this year in her own right, and someone who has an amazing voice and plays lots of instruments and is really stylish and is stunning and is really nice, she turned the track into something fresh and contemporary. Being a bit of a Smiths fan myself, I could have been disappointed. But I can honestly say I thought it was brilliant. Even Island Records referred to it as ‘the bomb’. (I since challenged my marketing director to use that phrase in a publishing meeting. ‘Oh yes, that new Anita Brookner is the bomb, isn’t it?’)

We first heard the song live when Marian and VV did a bookshop event together at Borders. Marian read from the book and entertained the crowd in the way that only Marian can and VV then sang. I decided that if you sounded good in a bookshop you were probably likely to sound good at a proper gig, so was looking forward to seeing VV in her more usual surroundings on Wednesday night (Shepherds Bush Hall). We were not disappointed. You could have seen for yourself here if I wasn’t such an appalling photographer. This was due to being distracted by the fact that at one point Gary Barlow was standing in front of me. I think I may have bored holes into the back of his head from staring.

The collaboration has been a brilliant experience, and one that is making us look at what we can learn from the music industry and how it has adapted to a changing market. Bringing music and books together is not a new idea, but for me it was rewarding to see two women, seemingly very different, come together over a shared sentiment and a love of each other’s work. And one awfully charming man.

If you have itunes can download the track here – 10p of each download goes to Women’s Aid.

Jennifer Doyle
Marketing Executive

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In search of Chandler

Bigs Sleep proof cover
A couple of weeks ago I brought home a beautiful set of five hardback Raymond Chandler books, reissued with their original early Hamish Hamilton covers. I showed them to my friend and we sat there for a few minutes, just admiring them. “I did them all by myself,” I said. (This may not be an entirely accurate representation of how the publishing industry works, and may indeed annoy many people who really do ‘do’ the books, but we all have to bend the truth to impress our friends – otherwise we’d have nothing to talk about.) “Wow,” she said. “It’s like you’ve . . . given birth.” “Yeah,” I said, “It’s exactly like that.”  But in the case of my little litter of hardbacks, birth was the least painful part – it was their conception that was hard work.

Back in summer 2008, when we came up with the idea of reissuing a selection of four of Chandler’s most well-known books (The Big Sleep, Farewell, My Lovely, The Little Sister, and The Long Good-bye) we vaguely waved away the issue of getting hold of the actual covers. Chorion, who look after Chandler’s estate, had already established that the Bodleian library in Oxford had a jacket for The Little Sister, so we assumed that it would be quite straightforward to get the other three. Easy, I thought. We get in touch with the Bodleian, they dig up copies of all of the books from the stacks, and then they whack the jackets on a scanner and whizz them over to our ftp site for me to send to our art department. And then I go home at 5.30 and run around fields and eat strawberries.

Wrong.

The Bodleian got back to my email and told me that they’d unearthed copies of The Little Sister, Farewell, My Lovely and The Big Sleep but that none of them had jackets with them; they’d presumably been lost over the years or thrown away when they became too damaged. However, there was a dust jacket collection somewhere in the library called the John Johnson collection; perhaps the jackets would be in there. Sure enough, I contacted a lady there to find out that the collection held the jacket for the 1949 first edition of The Little Sister and as long as we sorted out all the boring bits, we should be able to procure a scan. Bingo. One down, three to go.

The next stop was the Penguin Archive, a mysterious mountain of first editions and rare treasures stored somewhere in Rugby. In theory, the archive should hold a copy of everything that Penguin has ever published. In practice, the picture is rather different. The archive had one old-looking Hamish Hamilton edition of a Chandler book which they sent to me – a 1949 fourth impression of Farewell, My Lovely with a blue cover showing a gloved hand holding a gun. Vintage classic and as retro as we could hope for, but not technically a first edition – the book was originally published in 1940. We decided to hang onto the book and wait to see what turned up next; for all we knew the first edition looked exactly the same.

Since we’d got lucky with the Bodleian, the next logical step was to phone and email lots of other libraries all over the country, concentrating particularly on copyright libraries, which should hold copies of every book ever published. So we phoned around, and emailed, and phoned, and emailed and phoned. Mostly we got the expected response, that although copies of the books existed, the jackets were far more elusive. But Cambridge University Library happened to still have an intact 1953 first edition of The Long Good-bye – complete with its dust jacket. I thanked my stars. Two down.

We were running out of libraries by now and our production schedule was threatening to gallop ahead without us. After some crossed wires with a library in New South Wales, Australia – a surprising rumour that they had a first edition jacket of The Big Sleep turned out, less surprisingly, to be a red herring – I decided that there was no library in the world that had what I needed. But I was not to be deterred: those jackets were out there, and I was going to find them. So I slipped back on my metaphorical detective raincoat and  40s femme fatale shoes and did what anyone would do in an emergency like this: I googled. And I googled.

The idea was that there must be vintage book dealers out there somewhere who had copies of the books and would be willing to help. And there were. My starting point was a website called Saratoga Books, Vintage Mysteries for Guys and Dolls run by a guy called Mark Gappa. I emailed and asked if he had a copy of The Big Sleep, and also if he could help us with Farewell, My Lovely. Mark was incredibly helpful. He didn’t have a first edition of The Big Sleep or of Farewell, My Lovely, but he sent me a photo of the third impression of Farewell, My Lovely and told me that he’d read in Matthew Bruccoli’s definitive bibliography of Chandler’s books that the first edition was very similar to the cover of The Big Sleep, which featured a hand holding a revolver. The third impression (below) looked exactly like our fourth impression from the archive, and from what Mark said, it seemed that the first edition was the same too – on the front at least – so we decided to include it. Three out of four.

Farewell
For more information, he directed me to Mark Terry, a collector from San Francisco who has a business creating high-quality reproductions of vintage dust jackets. Needless to say, I couldn’t find any of the jackets I needed on the site, but I decided to get in touch directly. Like Mark Gappa, Mark Terry was enthusiastic about the project and eager to help, but his initial response did come with a damper. He warned me not to be too optimistic about finding first edition jackets of The Big Sleep and Farewell, My Lovely. “I do know they exist,” he wrote to me, “I’ve seen The Big Sleep at a book fair several years ago and I once saw Farewell, My Lovely on ebay, but the winner or seller wasn’t ready to scan the jacket for me.” But he was willing to help with any other jackets that we might want. Looking at the Chandler selection on his site, I had been struck by the original cover of The Lady in the Lake – a hammer horror silhouette against a craggy mountain-scape, with a surprisingly pink colour scheme. Next to the macho gun imagery and super-cool retro vibe of the others, it seemed a welcome splash of frivolity. At this point, unsure if The Big Sleep would ever even turn up, and keen to have four titles to reissue, we decided to slot it into the collection.

So we now had four covers, but there was still an air of mystery surrounding the jacket of Chandler’s most famous and well-loved book of all, The Big Sleep. Luckily, Mark also knew someone else who might be able to help – a mystery dealer from Yorkshire called Mark Sutcliffe. (The fact that all vintage mystery dealers and jacket collectors are called Mark is just one of the many weird and wonderful things that I learned on my journey of discovery. Why it is, I have no idea, but perhaps it’s not the only coincidence of its kind: I recently visited the printing press Clays and was confused when I found that that everyone there is called Andy.) Mark was as willing to help as his name-sakes, but he didn’t have a copy of The Big Sleep. However, it had passed through his hands a couple of times over the years and he had some high-quality photocopies that he was willing to share. With some skilled help from our art department, we managed to use these to piece together an image exactly identical to the original first edition cover of The Big Sleep – the same gloved hand holding a revolver that also appears on the third and fourth impressions of Farewell, My Lovely, but on a red background, and with a plume of smoke wisping away from the gun.

So we had five vintage jackets – four of which were first editions and one of which, according to the information in Matthew Bruccoli’s bibliography – was probably pretty much the same. We were ready to go.

Five months later, I proudly lifted out five beautiful little books from their boxes and examined them, half in elation, and half in fear. I breathed a sigh of relief. Endpapers and ISBNs all correct. It was time to show them off. To say ‘thank you’, I sent copies to all the Marks who had helped me. Mark from Yorkshire got his first, and emailed me immediately. The books were lovely, he said, but he did have to tell me something. The cover we’d used for Farewell, My Lovely was nowhere near what was on the first edition. “I don’t have a copy of the first to show you,” he wrote, “but can tell you that it’s a reddish-colour jacket with a line illustration on the front of a man and woman in an embrace, seated, with drinks on a table before them.”

So the twists and turns continue. Someone, somewhere, has the real first edition cover for Farewell, My Lovely. If you’re out there, come forward. You never know, there might be a free set of Chandler reissues in it for you.

Anna Kelly
Editorial Assistant

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And then a man came through the door of the blog with a gun in his hand

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The details for the five books are below. I don't know if you feel the same way about compact, unjacketed hardbacks as I do, and I don't know if you feel the same as I do about lines like 'It was a blonde. A blonde to make a bishop kick a hole in a stained-glass window'. But I hope you do.

THE BIG SLEEP – 9780241144497
FAREWELL, MY LOVELY – 9780241144510
THE LADY IN THE LAKE – 9780241144589
THE LITTLE SISTER – 9780241144527
THE LONG GOOD-BYE – 9780241144503

Alan
Freelance marketer

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Cutting and Pasting

It's throwdown time. Cut&Paste are bringing their Digital Design Tournament – a kind of design face off, MC style – to London next month. Brave designers, illustrators and animators will take the stage and do battle, against each other and against the clock. No, I shall not be competing but I do get to be one of the judges for the 2D category. 

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Have look at
the website for more information about the event and see videos of recent contests from all over the world.

It's an interesting concept and I can't wait to see how it works on the night. I must confess I'm a little nervous about being a judge – what if I discover a Simon Cowell side to my personality (the horror, the horror …)?

Props to the contestants then, for getting up there doing their thing in front of a large crowd, which I imagine is even more nerve-wracking than having work on the table at a Penguin cover meeting.

Those about to draw, I salute you.

Coralie Bickford-Smith, Senior cover designer

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Workshy?

Work
A couple of weeks ago I was asked to be part of a pilot for a new website.  The site would be called myworkingspace.co.uk, and its launch would be part of our trumpeting of Alain de Botton’s new book, The Pleasures and Sorrows of Work.  So I duly created an alter ego for myself and did as I was asked.

I’m sure I was told I was just a ‘tester’ and that no part of me would remain on the site, once live.  But somehow I’m still there.

Thank god, then, that I’ve been joined by others.  And, as it turns out, all sorts of workspaces exist, and not all of us work behind desks.  And some people who do have desks have pink desks.  What’s more, people care enough about their desks or otherwise to follow the – admittedly very simple – instructions and go public. So, if you’d like to help me sink back into anonymity by diluting the spotlight, then come on down.  And if you’re as camera-shy/internet-shy as me, or perhaps don’t have such a thing as a workspace, then there’s nothing to stop you just coming to gawp.

Juliette Mitchell
Editor, Hamish Hamilton

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We Told Stories

A year ago to the day we launched We Tell Stories, an experiment in digital storytelling developed with ARG designers Six to Start. Over the course of six weeks, six writers told six stories based on six classics – but unlike their (and our) usual publishing output these stories were told online, using digital tools to create what we hoped would be engaging, fresh and radically different narrative experiences. 

Charles Cumming, for example, told his story entirely on Google Maps – readers can follow his character around the map as he attempts to make sense of the bizarre events that unfold. Nicci French (bravely) wrote their story live allowing the audience to see their tale appear on screens around the world, word by word. And Mohsin Hamid created an elegiac and fresh digital version of a choose-your-own-adventure story, readers creating their own path through his magical narrative. Sitting behind the six pieces was a secret seventh story which asked readers to solve a series of puzzles hidden online and in 'the real world' to stand a chance of winning prizes which included a complete set of Penguin Classics.
Wts
We got a lot out of the experience of producing this project. We got to work with and meet some very talented people. We learned that our authors enjoy taking on a challenge. Nearly a quarter of a million people have spent over 9000 hours reading the site and we received a ton of nice publicity, most of it very positive, and perhaps along the way we even sold an extra book or two 😉 And this Sunday, in Austin Texas, we were thrilled to receive the award for Experimentation and, astonishingly, the Best of Show award at this year's South by Southwest Interactive Festival Web Awards.

Best of all, perhaps, we learnt that it is possible for old school publishers to get out there and play with the cool kids without having our glasses stolen and stamped on. These are challenging times for traditional media companies – as Penguin author Clay Shirky writes

'the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem.'

(note: technically Prof. Shirky was talking about the newspaper business, but the same can surely be said of book publishing). People are discovering new ways of telling stories, sharing stories and talking about stories and if we want to thrive through this paradigm shift we've got to master these techniques ourselves and perhaps invent a few of our own.

We've already taken some of the learnings from We Tell Stories and applied them across our marketing and in the next few months we'll be launching a couple of projects which again push the boundaries in some new ways. I can't tell you much more about these right now, except to say that next time around we're looking forward to reading some stories that other people make. And no, we're not talking about another wikinovel

Jeremy Ettinghausen, Digital Publisher

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The One About Twitter

In this post JoeThePublicist and Alan Trotter discuss the art of publicity using twitter, on twitter (Penguin gets meta!). The images below accurately reflect their conversation with only certain liberties taken. For ease of comprehension Twitter's reverse chronology has, um, been reversed. Clicking on the images will take the viewer to the links referred to in those images, sometimes..

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And Another Thing covered

Hitch_Philippa_Gedge
They made me dress up. Or at least look less of a tramp. Why? The dress code stated: 'out of this world'. Which apparently means smart, not tramp. Not even interstellar tramp. I dug out my suit. I ironed a shirt (after I spent half an hour at home looking for the iron, wondering if we still had an iron, remembering we did have one but wondering if I'd forgotten what an iron looks like, then finding the iron and wondering what to do with it). I even made a badge with what I thought was a neat slogan: 'My other head's got the brains.' And when I got there, what did I find? People wearing dressing gowns. Some shod with slippers.

Yes, I was at a Hitchhiker's Guide to the Galaxy party … but my suit wasn't even a space suit. Sigh.

Last night Penguin released on an unsuspecting the world the cover for the UK edition of And Another Thing …, Eoin Colfer's sixth instalment in the Hitchhiker's Guide to the Galaxy trilogy.

Hitch2_Philippa_Gedge
It was an evening of smoke, cocktails, strange foliage, weird lighting, one teddy bear with two heads and three arms, two silver ladies and a silver fox standing behind a silver-foiled podium. In short, it had everything you could wish for at a launch except for a guest appearance by Eccentrica Gallumbits, the triple-breasted whore of Eroticon-6, and a few bottles of that Ol' Janx Spirit to numb your extremities.

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I spent the greater part of the evening talking with Matt Wall (runs artemis-fowl.com), John Coxon (secretary of ZZ9 Plural Z Alpha, the official Hitchhiker's appreciation society) and James Bacon (organiser of this year's Eastercon, where Eoin is making a guest appearance). None of them were wearing dressing gowns, and they were all far too polite to mention how much of an idiot I looked in a suit (unlike Eoin's editor, Alex, who asked why I'd disobeyed instructions and turned up as a tramp ).

Why don't I just shut up and show you what the cover looks like?

You only had to ask. It looks like this:

Hitch 1 front 

Colin Brush
Senior Creative Copywriter

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